- Definition:
- You are a hotelier, caterer, airline, tour operator …
- You would like to increase out of season business.
- You would like to communicate or have specific requirements (plasma screens,
office furniture …). - Action:
- Send your catalogue to MBB.
- MBB contacts you to provide a service to one of its customers.
- You devise the operation in close collaboration with MBB.
- MBB develops and purchases your communication plan, or finances your specific requirements. - Advantages:
- You optimise your Revenue Management policy.
- You amortise your fixed costs more efficiently.
- You develop your customer file.
- You finance your communication or requirements through services provided.