- Definition:
- You are an advertising agency and you would like to improve your Management Revenue.
- You are looking to develop your turnover.
- You need services provided (trips, seminars, games and competitions …). - Action:
- MBB barter payment for the advertiser.
The advertiser’s campaign is paid in exchange for services provided by MBB.
- The media agency designs the plans and books the entire campaign.
- The agency sends cash payment orders.
- MBB sends orders for exchange. - Advantages:
- Additional turnover in terms of the extra budget and business.
- Your fill rate is improved.
- You are financing your service requirements, strengthening your promotional and
public relations operations.