MBB Services

"Bartering is an excellent solution for using merchandise difficult to sell on regular circuits to purchase advertising space"

Gérard Drocourt, Executive Director of TEMPUR, world no.2 in bedding > Read the article

"With the current financial crisis, 2010 is the year when car manufacturers should use the Barter model"
"Bartering meets the problematics of the current crisis: reduce and create value for accumulated stocks and most importantly, keep a share of the traffic generating resources at the points of sale"

Eric Saint Frison, Former Chairman of the Ford Motor Company, now Consultant for Groups of Automobile Distribution > Read the article

"A very offensive strategy to provide a more seductive image was accompanied by the implementation of new working methods and a thinning out of our stocks."
"Our stock clear-out was efficiently orchestrated through a Bartering operation that provided good media visibility parallel to the resale of our older products on markets that were non-priority for the brand."

Nathalie Bader, Chairwoman Fred Joailler > Read the article

"To continue to develop during this period of financial upheaval, we used the Bartering model to improve our visibility"

Gry Quentel, International Media and Internet Manager, S.T Dupont > Read the article

"Bartering helped me to intelligently sell our unsold stock in trading operations and finance our media campaigns at a very attractive cost"
"We are totally satisfied with this campaign financed by Bartering because it improved our brand’s notoriety "
"We have optimised the campaign’s performance with immediate and residual effect, which reassured us for the launch of Riz’ Golo"

Frédéric Brognart, Communications and Marketing Director, Soufflet > Read the article

"Barter isn’t necessarily an obvious improvement driver, but the MBB teams are proactive and motivated"
"Bartering is a means of financing that is practically unknown in France. We need to educate advertisers about it"
"In terms of return on investment, I think that a perfectly optimised campaign should have an on and offline media mix and why not be financed by Bartering"

Anthony Ravau, Chairman of My Media: (leading independent French media agency) > Read the article