- Definition:
- You are a brand and you have an excess of stock which will depreciate
your financial results.
- You communicate in the media and have a large budget to this effect. - Action :
- MBB buys your stock at a higher value than their real residual value (twice to three times more).
- MBB resells this stock to distribution channels which are compatible with your sales policy
and chosen together with MBB.
- Your media agency designs your media plan, collaborating with MBB for the most efficient use
of the bartering resources.
- The media agency buys the entire plan.
- The media agency sends cash payment orders and MBB sends orders for exchange. - Advantages:
- You generate additional turnover thanks to the sale of your excess stock.
- You use less cash to pay for your media costs.
- You can apply this financial technique to finance purchasing in other departments (seminars, gifts,…).